Business Development, Market Intelligence, Content

An Eastern European manufacturer of 3D scanners and vision-guided bin-picking software sought to expand into North America. The professionals at FOVity Advisors provided assistance with:

- Site selection for its engineering facility;

- Development and management of its sales channel;

- Strategic partnerships with North American automation suppliers.

Although progress was delayed for a time by COVID, the company has since recovered and resumed its growth trajectory.

An well-established German brand for sensors, encoders, and digital cameras sought to add its smart camera line to its North American lineup. The professionals at FOVity:

- Provided technical Use Cases to highlight the unique product features;

- Prepared promotional content to leverage the strong German brand in North America

- Managed the sales channel, introducing a unique value-add solutions package.

The results were a 2X Year over Year increase over a four-year period.

A successful Japanese security lens manufacturer required alternative sales channel for its new factory automation lenses. The professionals at FOVity:

- Launched an education campaign illustrating the qualitative differences between standard and high-resolution lenses;

- Introduced the manufacturer to automation channel partners.

- Provided Use Cases and promotional content to tout the benefits of the FA offering.

This resulted in a shift in brand awareness and a  significant sales increase.

A leading manufacturer of machine vision lighting was updating its products. It needed someone with a thorough understanding of machine vision applications to perform a "deep dive" competitive analysis.

The professionals at FOVity:

- Researched competitors, tabulating relevant product features;

- Presented the data in a convenient form for interpretation by decision makers.

This provided management with a clear understanding not only of its own strengths and weaknesses but also of its competitors.